Sanpellegrino entrusts ATC - All Things Communicate with the toolkit for S.Pellegrino water retail communication worldwide

The story of the collaboration between S.Pellegrino, the historic symbol of Italian fine dining in the world, and ATC - All Things Communicate is enriched by a new important chapter. The brand's International Business Unit has chosen ATC to design the communication toolkit for the various channels where the iconic sparkling water is present.

The challenge for ATC was to reinterpret the new key concept "Bring Your Best" and the associated design guidelines in the light of the specific reality of the retail channels. In particular, to find the optimal balance between the role of in-store materials at each stage of the purchase journey, design appeal and brand visibility.

"This collaboration represents a new success in our partnership with S.Pellegrino," comments Patrizia Baffa, ATC Account Director in charge of the project. "We are excited not only for the creative quality of the output, but also because this work represents best practice in agency-client relationships. Despite the complexity of the project, a constant and productive dialogue allowed us to approach the work with great efficiency, leading quickly to a result of which we are all proud".

The kit, which includes traditional assets as well as more unconventional options, provides international markets with modular composite solutions that can be produced in different materials. This flexibility makes it possible to adapt to different space and budget requirements, always guaranteeing a high level of visibility and enhancing S.Pellegrino's premium image worldwide.

In particular, ATC has used its long experience of below-the-line communication to the brand's advantage, working with the client to design a customer journey that can be managed with a few essential tools. From creating awareness of the new campaign through illuminated displays, to designing elegant solutions even for very large areas where bulk sizes often compromise aesthetics, from cross-merchandising to impulse buying, all the steps have been covered, always taking care to consider each communication tool as if it were the only one, to ensure the delivery of the message, positioning and brand identity even in cases of limited retail investment.