Levissima and ATC together
From on-pack communications to different consumer levers
- Below the line
- Packaging design
- Consumer communication
- Packaging
- In store materials
- Leaflet consumer
- E-truck dressing
- Stickers
With graphic restyling, promotional materials and special editions, ATC supports Levissima in the realisation of projects aimed at reinforcing its brand identity on the shelf and promoting its values, such as its associations with mountains, sport, nature, wellbeing and open-air living, among adults, and with the Issima range, among the smallest. Levissima’s commitment to sustainability is highlighted by the ECO range, with 100% recyclable bottles, which communicates its strong points through a dedicated graphic design.
Sustainability is at the heart of the Levissima R-PET bottles made from 100% recycled plastic, the first to be launched in Italy. The labels and packs designed by ATC celebrate the call to action "Ricicliamo Insieme" (Let's recycle together) with a green treatment reminiscent of handmade stylistic features, promoting the perception of naturalness in a communicative framework in which the behaviour of each individual is fundamental for the future of the planet.
A design that won ATC the first prize in the packaging category at the 2022 edition of the Key Awards for its relevance to Levissima's positioning and for its ability to aesthetically highlight the simplicity of the act of recycling, proactively involving consumers in a collective action to protect the environment.
In 2024, the spotlight was on the “Rigeneriamo Insieme” project, which engaged both consumers and prospects through a series of highly interactive initiatives. For this particular campaign, ATC created the physical assets to provide an engaging in-store experience within the grocery channel, meticulously designing and developing a consumer zone structured as an immersive hub that reflects Levissima's new brand image. Elements such as boxes, backdrops, totems, and floor graphics were employed to showcase the brand's multi-layered commitment: from the regeneration of both forests and people, to the creation of sustainable packaging and products.
Each format is designed with its own particular use in mind: the 1.5L format for drinking water at home, the 1 Litre size to take to the office, the 33 and 75cl formats being ideal for sports activities and the 50cl version suitable for every occasion. All the bottles are united by an institutional graphic layout celebrating the mountain, thus highlighting the purity of the water. However, their looks differ in the special promotions communicated on the TRB or for special touch points, for example the sponsorship of sporting events, as in the case of the Limited-Edition bottles created yearly for the Milan Marathon, the International Tennis Association or endorsement by FISI (the Italian Winter Sports Federation). Deserving a separate chapter is the work done by the agency in recent years for the 33cl range dedicated to children, Levissima Issima, which can be found HERE, or the projects developed for the functional range Levissima+, summed up HERE.
In order to integrate the communication shown on bottles and bundles, ATC has developed strategical assets for points of sales, including totems and standing display units. For outdoor communication, we designed the dressing of a 100% electric e-truck, with the concept “Zero emissions on our way”. Lastly, we completed the consumer-targeted communication with leaflets and stickers aimed at enforcing and spreading the values promoted by the brand: in this way, Levissima creates an inspirational path that guides shoppers all along their customer journey and make every project stand out.
