Levissima Issima and the creativity of ATC

Enhancing the evocative impact of periodic special editions

speciality

Below the line
Packaging design
Consumer communication

deliverable

Packaging
In store materials
Leaflet consumer
Gift box

Levissima Issima is the water that makes young and old happy Values that “set the standard”

These are the colourful 33 cl bottles that promote children's hydration and accompany them on every path of discovery with the purity of Levissima water. The Issima range changes its look year after year according to the specific releases, all oriented towards collectability: from series inspired by alpine sports to licensing packaging celebrating children's favourite brands and characters, often combined with communication materials for large-scale retail outlets that add a theatrical touch to the point of sale.

Different creativity for different seasons ATC follows Issima's growth step by step... and that of consumers too

Issima's identity has changed over the years, as have the tastes of shoppers. ATC is the company that has followed this gradual path step by step, developing different packaging and pop materials - both structurally and creatively - always keeping as its guiding star the on-shelf impact of a top sub-brand for Levissima water. The first phase of Issima saw the creation of editions with a look that was more “young” than “kids”, marked by a consistently alpine mood, with modern graphic solutions and eye-catching copy, consistent with promotional activities centred on mountains.

The Issima sport edition created by ATC with mountain-related copy

Issima special winter edition, which gave the chance to win a snowboarding mask

The packaging designed by ATC with a special school promo

The original characters developed by ATC for Issima’s Christmas labels

Packaging licensing: Issima's new course From Alvin to the Minions, from Paw Patrol to Trolls, from Trudi to the Smurfs: always under the "direction" of ATC

Over the years, Issima's success has been increasingly established in the large-scale retail trade, thanks to the choice of proposing the characters and brands most loved by children (but also by parents!) on the sleeves of the bottles. In addition to the multi-subject on-pack graphics, the agency has created specific consumer materials: leaflets rich in content that is both institutional and playful, graphic gadgets of various types and, of course, strategic in-store materials such as displays and floor graphics.

The Issima The Smurfs special edition designed by ATC

ATC creates the Levissima Issima Trolls special edition

ATC creates the Levissima Issima Minions special edition

ATC creates the Levissima Issima Paw Patrol special edition

An overview of all licensing packagings designed by ATC for Levissima Issima

After the Alvin, Minions, Paw Patrol and fluorescent Trolls series, in 2022 it was the turn of a double partnership for Levissima, with Trudi and the Stelvio National Park. An operation in the name of sustainability that has allocated grants to encourage the preservation of some of the park's protected species, such as the wolf and the bearded vulture. ATC took care of the launch in its entirety, from packaging to materials for consumers and influencers, designing as part of the assets a leaflet with educational sections and colouring pages plus a precious gift box containing 6 Trudi soft toys and 6 Issima bottles. In 2023, it was the turn of the Smurfs and their love for Mother Nature. In the substantial leaflet designed by ATC, there is a little bit of everything: the chronology of the brand's commitments to the planet, tips on sustainability, games to learn how to recycle properly, new colouring sections and removable stickers for family fun.

ATC - All Things Communicate wins the 2023 Key Award in the B2C in-store events category with the licensing project Levissima Issima Trudi, portraying the Stelvio Park animals on the bottles

I materiali in store realizzati da ATC per veicolare il progetto Issima Trudi

La gift box Issima Trudi di ATC con gli animali del Parco dello Stelvio per influencer e consumatori

Over the following months, in parallel with the introduction of recycled R-PET plastic in Issima bottles, a new limited-edition project was launched featuring the legendary Pokémon. At the heart of the first release, which won 2nd place in the 'POP non-durable materials' category at the Retail Awards 2023, was the creation of 6 different sleeves on which the agency celebrated the faces of some of the most iconic characters, with the presence of a QR code to extend the online experience on the levissima.it website.

ATC's point-of-sale theatricalization included space for displays, totems shaped with character reproductions, an arcade with pop-up grafts and a desk for interacting with promoters. The agency also designed a set of cards for social media amplification, which was the prerogative of a team of youtubers. The launch was accompanied by a special promo: the opportunity for consumers to immediately receive a Poké Ball in a 3D puzzle, the Pokémon character's catching ball, for a spend of €5.

The first release of the Issima Pokémon bottles created by ATC on which the faces of 6 characters, including Pikachu, are portrayed

ATC gets second place in the category Non-durable pop materials at Smart Retail Award for the Levissima Issima Pokémon project

Arch, standing display units, cut-outs and a desk are the communication assets created to emphasize the Issima Pokémon project in the point of sale

The second limited edition aims at increasing collectability, bringing to stores 18 different Issima labels. Each one portrays a character from the many generations of Pokémon on the front of pack through a distinctive graphic design and colour palette.
ATC has worked in order to maximize the communication impact in the stores: we’ve designed a display unit for the 18 bottles, a totem with a fun discovery game for kids, a display unit for gadgets that incorporates pop-up elements and a tray to effectively showcase the bundles.