Fumagalli Salumi – Creation of social media editorial plans
The strategy and the creativity for Instagram, Facebook and LinkedIn, developed during our collaboration of over 10 years with the award-winning Como-based brand.
- Brand strategy
- B2B2C digital activation
- Concept & content creation
- Storytelling
- Social media management
- IG, FB & LinkedIn social media plan
- Posts & videos
- Report documents
A wide-ranging and detailed work carried out year after year since 2014, aiming at spreading on B2B and B2C social media channels the values and DNA of an Italian company that was a trailblazer
in setting up its own fully-controlled supply chain (from pig birth to packaging), which has now become an example throughout Europe in terms of animal welfare and meat quality.
For Fumagalli Salumi, ATC has played a high-profile consultancy role for the social media strategy - as well as for offline projects and the company website based on its in-depth knowledge of the brand’s customers and the production steps,
dating back to the brand's participation in Expo 2015, the year in which the official Facebook page was created.
After Facebook, the agency supported the company in the creation of its Instagram and LinkedIn accounts by applying a precise and synergic strategy to each editorial plan, that was increasingly refined over the years with the evolution of technologies and platform features. The objective was to communicate on each platform - according to the specific audience and the objectives shared with the client - Fumagalli Salumi’s distinctive traits and strengths, through thematic sections used as large content collections, covering every sphere of Fumagalli's know-how.
From a strategic point of view, the editorial strategy for Fumagalli Salumi on Facebook and Instagram has focused on 4 main macro-areas, each dedicated to a topic that varies for content, post format and objective:
- Product > highlighting the quality of the products
- Sustainability > communicating information taken from the annual sustainability report
- News > news about the company such as signficant partnerships, new product launches and the participation at trade exhibitions
- Trivia > playful and fun content created to encourage user engagement while focusing on the brand’s characteristics
An appetising look, engaging storytelling, distinctive formats, brand values used as a driving force for creativity:
each thematic area leveraged clear design and content creation choices in order to maximise, in full compliance with the Fumagalli guidelines, effectiveness.
Both sponsored and organic content was adapted to specific formats in order to meet the objectives defined in the strategic phase. The decision to use reels, carousels,
static images, or stories was guided each time by clear and precise reasons why (e.g., awareness, engagement, driving traffic to the eShop, or other purposes),
matching each goal with the most effective format.
ATC considered this platform as a privileged channel for activating a direct thread between Fumagalli and its stakeholders, retailers, and employees,
keeping the transparency that the brand has always shown towards every audience.
The agency optimised the management and the strategic development of the content by dividing the information into thematic sections, ensuring the truth and accuracy of technical
information relating to animal welfare or the stages of the supply chain while adopting a fresher and more direct approach in other instances - e.g., when attending exhibitions or receiving awards/honourable mentions.
Mastering some of the most advanced tools available on the market has allowed ATC to provide the client with periodic and accurate reports on campaign performance. A complete social media management service - including performance monitoring - thanks to which the agency has been able to optimise creative assets in the course of implementation, facilitating the planning of future content.
