ATC and Nestlé Health Science: a partnership that has grown over time

Agility and creativity for the challenges of the Italian market

The origins of our partnership with Nestlé Health Science lie in the long-lasting collaboration between ATC and Nestlé, when the Italian branch of the Vevey-headquartered company identified ATC as the ideal reference point for its communication initiatives.

In particular, ATC corresponded to the agency profile sought by Nestlé Health Science Italy: a streamlined operation with a solid reputation, which offers a more immediate responsiveness compared to the dynamics of a large agency, but without sacrificing a high level of creativity.

ATC corresponds to the agency profile sought by Nestlé Health Science

An ever-closer collaboration

The collaboration started with a series of activities related to Meritene Strength and Vitality, a leading product, highly appreciated by both consumers and professionals in the sector. Our competences integrated in the sectors of B2B communication, advertising and below-the-line have allowed ATC to work continuously with the client, addressing the various briefs from a crucially shared vision.

Over the years, the collaboration has been strengthened, embracing not only the entire range of Meritene brand products, such as Regenervis, Mobilis and Vitachoco, but also other important products, such as Optifast and solutions against dysphagia, with work created and distributed via several channels (TV commercials, point-of-sale materials, press campaigns) and for different targets (consumer, trade, medical class).

Over the years, the collaboration has been strengthened

international launch campaign meritene vita d supplement

On the basis of the relationship of trust established with the Italian market, the collaboration between ATC and Nestlé Health Science has expanded over the years, also involving the Swiss company’s head office. In particular, ATC is the reference partner for BTL communication on a global level, with the task of supporting Nestlé Health Science in the development and consolidation of communication strategies.

From below the line to advertising to digital communication

The partnership with Nestlé Health Science Globe has also evolved beyond the initial below-the-line assignments. In fact, over recent years, ATC has handled all the launch materials of the innovative Meritene Vita D supplement, including the digital strategy, as well as the design of the master website for the variants of the Meritene brand on several continents (Boost, Sustagen, Nutren); the launch of Meritene Proactive; the creation of various materials for pediatric nutrition and the international campaign of Meritene Strength and Vitality, from creativity to production. In addition, ATC also collaborates with Nestlé Health Science in the creation of specific communication tools for medical information, in supporting corporate workshops and in generating content dedicated to online consumer engagement.

Go to meritene.co.uk