Since its founding in 1992, ATC – All Things Communicate has been a partner agency of Purina: a collaboration that began with packaging and below the line and has expanded over the decades to include – to name just a few areas – internal communication, web and social media asset design, and retail consumer activation.
In recent weeks, ATC has worked with Purina – and in particular with the Gourmet brand – on a series of new product packaging projects.
Specifically, ATC has designed two multipacks for the Nature’s Creations line, which features nature-inspired recipes, and one multipack for the Gold range, a standout on supermarket shelves and in specialized channels thanks to its extensive variety of textures and flavors.
For Nature’s Creations, ATC oversaw the shelf launches of the new Filettini and Cuore di Salsa products: two packaging projects where the extremely clean graphic design that defines this product line coexists with a prominently featured product shot—an unmistakable testament to the immediate sensory appeal of the recipes.
For Gourmet Gold, ATC created the “Selezioni in Mousse” multipack. In this case, the design challenge was to explicitly communicate an in-store promotion primarily focused on value while preserving the refined image of Gourmet Gold, with its signature gold background and the iconic white cat in the foreground.
“When we work on packaging projects for Purina, it’s a bit like going back to the roots of our partnership,” says Account Director Patrizia Baffa. “We are proud to stand by Purina’s side and to be considered a reliable partner in enhancing the continued evolution of its successful brands over the decades.”
