The stars are 9 “animals of the ice” that inhabit the Arctic zones, each one paired with a soft toy and a Issima bottle, the Levissima water specifically made for the hydration of children. On the multi-subject sleeves of the range and on all the grocery channel materials produced by ATC, a QR code takes the user to the Levissima website, enabling them to find out more about how climate threats are endangering the lives of these species.
A strongly educational activity that promotes the collectability of the bottles, giving a name to each animal: Romeo the white bear, Pino the penguin, Cosetta the snowy owl, Diego the walrus, Bianca the whale, Camilla the seal, Mirca the orca, Attila the wolf and Genna the reindeer.
Moreover, a special in-store activation allowed to choose one of these soft toys: bear, whale, walrus or owl.
The graphics developed by the agency featured a clean, catching and comprehensible graphic mood made up of stylised patterns and landscape references linked to the theme of hydration and to the habitat of the animals, aiming at grabbing the attention in the point of sales.