S. Pellegrino entrusted ATC – All Things Communicate with the design of a new display to enhance the visibility of its water, a symbol of Italian style worldwide, in retail environments. This project is distinguished by its careful attention to aesthetics.
Inspired by the elegance and efficiency of wine cellars, we translated this concept into a modular stand made from durable and resistant materials. Comprised of several interlocking cubes, the display allows for great flexibility in its use, whether in retail environments—such as cross-merchandising in the wine/gastronomy sections of supermarkets—or during special events. Its modularity creates a sense of dynamism, draws attention, and the configuration of the various units can be easily adjusted, making the structure customizable based on the space and needs of the store.
Thanks to the integration of frosted glass elements that offer a transparent view of the displayed product, the visual impact is sophisticated, while also highlighting the bottles, which are stable and protected by a sturdy and secure base.
The result is a brand asset that stands out in retail settings for its versatility and refined design, where practicality and aesthetics are harmoniously balanced.
