A difficult yet wholly understandable decision, given the still worrying Omicron variant. Besides these complexities, the 43rd Salone Internazionale della Gelateria, Pasticceria, Panificazione Artigianale e Caffè, held in Rimini, looks very promising, with the usual exchange of ideas, trends and visions debated among the most reliable experts and opinion leaders in the field, together with a new digitally enhanced format.
Let’s have a look at the most important themes: Out of Home consumption, in a global context of economic recovery (with a dedicated focus on bakery), the new OOH paradigms, between interior architectures, multichannel strategies and virtuous green models, as well as the evolution of artisanal ice-cream after the pandemics, with a tighter knot binding quality and sustainability.
High expectations concern also meetings about the “new grammar of coffee”: deep dives on the birth of new post-reopening formats which have renewed the offer with unexpected taste explorations and blends, between specialty coffees, coffee menus, pairings and the new role of espresso sommelier, a true connoisseur of the story behind every cup.
Given these premises, all palates should meet their satisfaction. Rendez-vous in march, at Fiera di Rimini.