Following the 2024 release, the agency has once again been commissioned to design the limited edition packaging for the 33 cl bottles that will be handed out to participants along the 42 km urban route on 6th April 2025.
The vector-style look and feel of the sleeves designed by ATC reflects elements of the brand’s recent restyling, updating the distinctive features that characterised the previous “Marathon Edition”.
On the front of the pack, silhouettes of runners set against a Milan green skyline are topped by the Levissima logo, seamlessly integrated into the iconic image of the Alpine peaks beneath a bright blue sky.
The back of the sleeve, with a striking colour gradient that moves from green at the bottom to white and finally to sky blue, gives wide space to Levissima’s key messages: a call to action inviting people to discover the brand’s initiatives at Rigeneriamoinsieme.it, and a bold highlight of the 100% recycled R-PET plastic plus.
ATC also designed the event T-shirts, echoing the layout and content of the bottle. It’s an example of visual consistency that has taken the communication of one of Italy’s leading water brands even further.
