A B2C operation that confirms Acqua Panna’s positioning as a water with a soft taste and peculiar mineral balance: the result of its 14-year-long journey through the hills of Tuscany before being bottled.
The claim that launches the contest is “Riscopri tutto il gusto dell’equilibrio” (Rediscover the taste of balance), which is thematically linked to the two prizes: a Fitbit, to monitor physical wellness, and with a final extraction, a weekend in a luxury resort in the heart of Dante Alighieri’s region.
The key visual made by ATC is graphically equilibrate and combines colour codes with the brand’s elegant iconography, using linearity while giving importance to the prizes.
The agency also created the packaging design of the bundles and all the materials to highlight the product in stores, including an arch, a totem, a pallet display and additional elements for on-shelf communication.
