The second limited edition of the project aims at increasing collectability: 18 different Issima labels were created, each one portraying a character from the many generations of Pokémon on the front of pack through a distinctive graphic design and colour palette in order to give this new collection a unique charm.
An in-store QR code allows shoppers to learn more on the levissima.it website, while the promo gives consumers the opportunity to get their 3D Poké Ball right away by spending a minimum of 5€.
ATC has curated the design of physical materials made to maximize the communication impact inside the stores with a display unit for the 18 bottles, a totem with a fun discovery game and a display unit for gadgets that incorporates pop-up elements.
