With ATC - All Things Communicate, Banca di Asti premiered its event “Un incontro da collezionare” (A night worth collecting), a format developed by the agency to effectively communicate the positioning of this Bank, which is “close to the territory” even when outside of regional borders.
This event was addressed to clients and prospects and took place in the branch of Banca di Asti in Bergamo. It was related to the 7th century painter Cecco del Caravaggio. The gathering was honoured by the presence of professor Gianni Papi, one of Italy’s biggest experts on the Caravaggesque pictorial world.
The gathering was honoured by the presence of professor Gianni Papi, curator of the temporary collection and one of Italy’s biggest experts on the Caravaggesque pictorial world.
ATC has supported the Bank all along the process of creation, development and management of this activity.
Starting from the core of the creative concept and including an opening speech by the art historian and a closing wine-tasting experience in partnership with ONAV (the National Wine Tasting Organisation), that offered a wine from Asti and two from Bergamo, symbolising the connection between Banca di Asti and the territory where the chosen branch operates.
The agency also created the naming “Un incontro da collezionare”, its graphic style and all communication assets necessary before, during and after the event: a series of DEMs, posters, roll-up banners, table talkers and a flyer with information about the painter Cecco del Caravaggio and free entrance tickets to art museums in Bergamo and Brescia.
The gathering was largely attended and appreciated and it anticipated a series of future events of the same kind sponsored by Banca di Asti.
