The “3 Week Challenge” has always been a key sales driver—and above all, a testament to the tangible effectiveness of the products—for Purina® ONE®, one of Purina®'s leading brands on large-scale retail shelves. Built on advanced nutrition, it is designed to meet the specific needs of pets of different sizes, ages, and lifestyles.
This programme allows pet owners trying Purina® ONE® nutrition for the first time to see visible results in their cat or dog's vitality, appearance, and well-being—within just three weeks.
To enhance this key brand asset, ATC – All Things Communicate has developed in-store visibility materials designed to capture attention, clearly and immediately convey the initiative’s key points, and ensure products are readily available to consumers. This approach makes the path to purchase frictionless—and effectively simultaneous—seamlessly guiding shoppers from awareness to consideration to action while minimising drop-offs along the funnel.
In particular, ATC has designed a semi-arch featuring the Programme key messages and a display unit for product placement. The combination of these materials enables the creation of dei compact in-store corners that optimise retail space ensuring high visibility and at the same time an effective product benefits communication.
“Projects like these hightlight ATC’s ability to support clients while always prioritising the three fundamental pillars of in-store visibility”, explains Karim Ayed ATC Communication Director. “A refined design aesthetic, adherence to brand guidelines and a pragmatic approach that turns creativity into a driver of effective communication.”
