Starting from an analysis of the most popular trends among young female consumers, the main target of the Selectiva (Paglieri Group) brand, ATC - All Things Communicate developed two original designs for the boxes containing the sweet fragrances of Pink Sugar and Lollipink, ideal as gifts for Christmas and for any other celebration.
The objective was to ensure a visual coherence that would highlight the affinity between the two lines, while keeping the identities of the two brands distinct and valorised.
For the third year running, we developed the graphics, design and naming of the new Pink Sugar box set, for an edition that takes the visual identity of the brand to its peak.
The ‘Pink is better’ concept emphasises the palette of pink hues, glitter and the iconic vortex element. The result is a sparkling design, inspired by the recent comeback of the maximalist 90s aesthetic, and the graphic layout directs the attention towards the centre of the pack where the products are placed, making them the main stars.
This year we also designed the creativity for the first edition of the box set for Lollipink, one of the most recent additions to the brand's offering. The design developed is based on the floral concept that characterises the product identity, present in both the olfactory notes and the visual identity.
This floral leitmotif has been integrated into the creativity through the graphic elements framing the pack that recall a flower garden, ensuring great visibility to the products and representing the olfactory notes prevalent in the fragrance.
The naming ‘Let the pink bloom’, by referencing the colour pink, pays homage to the mother brand Pink Sugar, while linking to Lollipink's floral theme and suggesting the alluring perfume of the product.
