In the pet food world, Gourmet has always stood out for its ability to pamper and spoil its pet consumers with excellent products and services.
In order to satisfy even cats that prefer only specific flavours, the brand has now launched My Gourmet Atelier, the new shopping method that allows users of the Purina e-shop to assemble a personalised menu that caters to their cat's unique tastes.
The new service combines the ease of e-commerce purchases with personalisation and fights against food waste by ensuring that every bite is appreciated.
ATC stepped in to give the new service a fresh and distinctive visual identity that could also perfectly align with the brand's premium quality. The creative concept developed combines the refined graphic elements typical of the Gourmet visual identity with a modern and unique touch communicating the novelty of the service.
The central element of the My Gourmet Atelier look and feel is an elegant golden pattern that serves as a backdrop for the hero cat. The claim “Their favourite selection” is linked to the concept of personalisation, while also explicitly stating the brand's main goal: the satisfaction of every cat and, by extension, every owner.
Starting from the key visual, the agency successively developed banners for digital environments aiming at promoting awareness by guiding users to discover the new service.
ATC also designed the graphics for the box containing the selection of products shipped to the consumer’s home. The printed pattern, which echoes the elements introduced in the key visual, highlights the design and gives the box an exclusive style. Additionally, the possibility to personalise not only the menu but also the packaging by having the cat's name printed on the box, contributes to making the shopping experience even more special and tailor-made.
