ATC – All Things Communicate has studied the restyling of btl materials for the grocery channel, starting from the Natura digital mood based on the key concept: “Infusa a freddo, gustosa per natura” (Cold infused, naturally flavoured), and a look and feel that, compared to the previous flight, prioritizes the natural aspect, with the insertion of nature-inspired photographic elements.
To maximise its in-store visibility, we designed a toolkit for the display and the set-up that guide the shopper through a “multilevel” scan of information that glorify the 3 tastes (White mountain tea and elderberry flowers, Apple and mountain herbs and Green mountain tea and linden blossom), and also through the CTA-brand promise “Rigenerati con il suo gusto 100% naturale” (Regenerate yourself with its 100% natural taste).
Moreover, our agency has created the additional btl materials for a special contest based on the regeneration theme, that puts Natura together with Levissima+. The prize is a smartphone armband, to convey the idea that wellness and regeneration for adults have to embrace correct hydration and regular physical activity.