Following the success of the previous editions, this year’s MypersonalTrainer Days took place in Milan on September 14th and 15th. For the occasion, the area surrounding Arco della Pace turned into a wellness village dedicated to fitness and healthy food.
Garden Gourmet – the Nestlé brand dedicated to plant-based products – was one of the event's partners.
ATC designed its vibrant and eye-catching stand, aiming at boosting the brand's communication, attracting visitors and appealing to both regular consumers of plant-based foods and those exploring the category for the first time.
The new BurgerMini, the latest recipe by Garden Gourmet, was the centrepiece of the visual design. ATC’s creative approach focused on the hero product by showcasing both its packaging and an appetising presentation of the burgers served on a plate. Short, impactful messages, embedded in background bands with the brand's signature colour palette, highlighted the product's features and emphasised the message of the new launch.
All graphic elements fit coherently into Garden Gourmet's distinctive visual identity and support the texts by visually representing key ingredients and stressing the appeal of the dish.
These visuals were featured across various stand components, including mantles, backdrops, and a desk.
The graphics were also applied to digital communication materials including banners and website skins, serving as additional touchpoints to increase awareness of the new product launch.