A dynamic communication project focused on sustainability, meticulously curated by ATC – All Things Communicate to enhance brand visibility during the logistics process.
S.Pellegrino mineral water journeys for 30 years through the rocks before reaching the foothills of the Italian Alps. Along the way, it naturally absorbs minerals that give it a unique taste and distinctive qualities.
The design created by ATC for the minivan’s exterior is perfectly aligned with both the brand’s image and the characteristics of an electric vehicle.
The bodywork is fully wrapped in S.Pellegrino’s signature deep blue. On the sides, bonnet, and rear, the logo with its iconic red star takes centre stage.
Subtle light-blue lines integrated into the design symbolise the movement of water on its journey from the source to the bottle, forming dynamic waves that elegantly frame the claim, naturally inspired by environmental sustainability: "100% Electric Transport. Zero emissions on our journey."